Humberto Jaimes Sánchez arrives at the design in part as a consequence of the profile of the school where he trained as an artist in the mid-forties, which postulated to a certain extent the integration between the visual arts and applied arts. In this environment, the gradual incorporation of artists into the creative departments of advertising agencies and print media was foreseeable. However, Jaimes Sánchez's firmer steps in this discipline are almost by chance, although based on his solid artistic knowledge, his longing to continue learning and a growing vocation as a teacher. In the mid-sixties, he took over the direction of the newly created Instituto de Diseño de la Fundación Neumann/Ince, which definitely involves him in the world of graphic arts. This allows him to combine the fine sensitivity for the shapes and color with the communicational requirements of the image, which resulted in the sobriety and elegance of his covers for books, logos and other visual applications of interest.